First Quality Announces Purchase of Henkel’s Retailer Brands, Expanding Product Portfolio
GREAT NECK, NY (Feb 7, 2025) — First Quality Enterprises, LLC (“First Quality”) announced today that it has signed a definitive agreement to acquire Henkel’s Retailer Brands business in North America. The acquisition enhances First Quality’s existing store brand product portfolio by adding detergents, fabric finishers and dishwash categories. Additionally, it will result in the creation of a new division, called First Quality Home Care Products, that will operate as a stand-alone business within the First Quality Group of companies.
Jim Dodge, Chief Financial Officer of First Quality Enterprises said, “This is an exciting time at First Quality. Adding detergents, fabric finishers and dishwash categories to our existing portfolio will enable us to offer a greater array of products to our customers and provide them with additional synergies, benefits and innovation. We look forward to partnering with our customers in providing the same high-quality products and services in this category as they have come to expect from First Quality in our existing portfolio. We also look forward to welcoming the dedicated team at Henkel to the First Quality Group and to growing the First Quality Home Care Products division with them.”
The acquisition reflects First Quality’s ongoing commitment to reinvestment in response to growing customer demand for affordable, high-quality store brand products. Last year, the company announced investments across several of their existing product categories, including over $400 million in their baby care division as well as investments to expand their adult incontinence manufacturing capacity by over 25%. Additionally, First Quality announced its commitment to two additional advanced Thru-Air-Dried (TAD) paper machines at a new location to be announced.
The transaction is subject to customary closing conditions, including receipt of required regulatory approvals.
About First Quality
The First Quality Group of companies is a closely held, diversified group of companies manufacturing, selling and distributing branded and private label absorbent hygiene, paper and packaging products into the healthcare, retail, and commercial channels. First Quality is dedicated to meeting the demands of the market by providing innovative and high-quality products manufactured utilizing state-of-the-art technology. For more information, please visit www.firstquality.com.
