Penn State Athletics & Playfly Sports Properties Enter into a 15-year Multimedia Rights Agreement
BERWYN – Playfly Sports, the fan-focused and data driven leader in sports media, marketing and technology, today announced it is entering into an enterprise relationship with Penn State Intercollegiate Athletics. In this broad, 15-year relationship, Playfly will be responsible for driving commercial growth for Penn State Athletics through an expansive variety of channels, including fan engagement, content creation, premium game day programming, and the development of new partnerships, events and experiences, and fan data activations.
“Penn State Athletics is synonymous with excellence and boasts one of the most fervent fan bases in the country,” said Christy Hedgpeth, President of Playfly Sports Properties. “Pat Kraft has an innovative, ambitious vision for the future of Penn State Athletics and its value to the University. We are eager to lock arms with Pat and his team to actualize the concept of a true enterprise strategy. By leveraging our diverse range of services and fan-focused mindset, we will help Penn State deepen fan relationships and cultivate new revenue streams.”
Encompassing a dynamic strategy to further cultivate and capture fan engagement throughout the country, Penn State’s partnership with Playfly Sports Properties will combine the company’s multimedia rights acumen with its elite line-up of media, technology, and marketing solutions to focus on commercial growth. The company will unlock new revenue streams and fan enthusiasm by introducing a host of new media and technology offerings, including creating a podcast network, establishing membership-based services for fans, and activating around Penn State Athletics’ highly sought-after game day experience.
In addition to selecting and onboarding a staff dedicated to fostering and developing strategic partnerships for the athletic department, Playfly will tap into one of Penn State’s most valuable assets – its 750,000 living alumni nationwide. Largely focusing their efforts in Philadelphia, Pittsburgh, New York, Washington, D.C. and Baltimore, Playfly will target a corporate and fan base through dedicated sales channels in these cities. Playfly Sports’ industry-leading fan data and insights solutions will be on display to drive new engagement and support across all geographies.
“This wide-ranging partnership marks a new chapter for Penn State as a leader in the ever-changing collegiate landscape,” said Penn State Vice President for Intercollegiate Athletics Pat Kraft. “We are proud to partner with a Pennsylvania-based company which has demonstrated it has the experience, expertise and passion to tap into Penn State’s athletics ecosystem on a level that has never been done before.”
About Playfly Sports
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
