Pa. ranks 2nd among states for direct-to-consumer sales
Direct-to-consumer marketing and sales by Pa. farmers generated $600M in revenue in 2020
By Cassie Miller – Capital-Star
HARRISBURG, PA – An April 2022 survey from the U.S. Department of Agriculture ranked Pennsylvania second among states for direct-to-consumer sales, only following California.
The USDA found that 6,200 Pennsylvania farms produce and sell food locally through direct marketing, which generated $600 million in revenue in 2020.
The top five states by the value of total direct food sales were:
• California, $1.43 billion
• Pennsylvania, $600 million
• New York, $584 million
• Michigan, $555 million
• Maine, $342 million
In a statement issued last week, state Agriculture Secretary Russell Redding said that “people have also become intimately more aware of where their food comes from,” adding that “direct-to-consumer sales foster a connection both to food and the farmers who grow it, creating meaningful relationships and experiences that will advance Pennsylvania agriculture for generations to come.”
